MARK PESCE

MARK PESCE

MARK PESCE

THE LAST DAYS OF REALITY

An unholy confluence of four technologies - Facebook’s fake news, augmented reality, neuromarketing and machine learning - are fusing to create a world where we see exactly what’s required to make us docile, compliant, and completely in the thrall of corporations and organisations that seek, above all else, to control us by through our experience. In these ‘Last Days of Reality’, we have a brief chance to recognise the shape of this world, before it closes in around us forever. In a compelling and perhaps terrifying hour-long exploration of this world (featured in the Summer issue of <i>Meanjin</i>), futurist, inventor and author Mark Pesce will reveal the wiring under the map. What happens next will surprise - and shock - you.

MARK PESCE is an inventor, author, educator, broadcaster and entrepreneur.  In 1991 he founded Ono-Sendai Corporation, the first consumer virtual reality startup, inventing a orientation sensor (US Patent 5,526,022) for low-cost virtual reality applications, adopted by Sega Corporation for their Virtua VR head-mounted display.  In 1994, Pesce co-invented the Virtual Reality Modeling Language (VRML), the first standard for interactive 3D graphics on the World Wide Web.  While running the VRML Architecture Group, a consortium of industry and academic stakeholders furthering VRML standards development, Pesce founded BlitCom, the first startup to use VRML to deliver streaming entertainment. In 1998, Pesce was invited to found the Graduate Program in Interactive Media at the University of Southern California’s world-famous School of Cinema-Television, teaching the next generation of creative professionals how to master emerging technologies for storytelling.  In 2003, Mark was invited to Sydney to establish the Program in Emerging Media at the Australian Film Television and Radio School, and continues to work with students through his Honorary Appointment in the Digital Cultures Program at the University of Sydney and his recent appointment as Honorary Adjunct at the Animal Logic Academy, University of Technology, Sydney. Pesce writes fortnightly a column for the internationally respected tech publication The Register, where he frequently contributes feature articles on virtual and mixed reality. For seven years Pesce was a panelist and judge on the Australian Broadcasting Corporation’s hit series The New Inventors, celebrating Australia’s newest inventions and inventors. He currently hosts This Week in Startups Australia, the nation’s leading tech podcast, while editing and contributing to GHVR (medium.com/ghvr), offering some of the keenest insights into VR/AR/MR. In 2016, Pesce launched an initiative to create Mixed Reality Service (MRS, mixedrealitysystem.org), an Internet-wide standard to create ‘links in space’ between  geospatial coordinates and the Web. MRS has applications in many areas including gaming, autonomous vehicles, affordances for the disabled, and safety.